Peak of Inflated Expectations - Unisex T-Shirt

Peak of Inflated Expectations - Unisex T-Shirt

Regular price €20.00 Sale


Peak of inflated Expectations - Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; most don't.
It lives in 'The hype cycle' - a branded graphical presentation developed and used by the American research, advisory and information technology firm Gartner, for representing the maturity, adoption and social application of specific technologies. The hype cycle provides a graphical and conceptual presentation of the maturity of emerging technologies through five phases.

Limited Edition:

There will be only 1000 copies produced in order to ensure design's uniqueness. There will never be more printed (ever.)


The design itself was made by Wojciech Hupert (Berlin-based calligrapher and designer)


The print was designed using iPad Pro's Procreate app and Adobe Illustrator.
This shirt is ultra comfortable, and its modern cut makes it stylish, too. The rolled shoulder gives it a better fit, and the double-stitched hems make it long-lasting – it should definitely have a spot in your closet!
• 100% cotton jersey knit
• 30 singles thread weight
• Pre-shrunk
• More contouring than a classic t-shirt
• Double stitched
• Quarter-turned
• Shoulder-to-shoulder taping

Size guide

  S M L XL 2XL 3XL
Length (cm) 69 71 74 76 79 81
Width (cm) 46 51 56 61 66 71